Wednesday, November 14, 2012

Black Iris Toyota spot

Cam DiNunzio and the folks over at Black Iris have been busy lately!  If you've been following this blog, you know that Black Iris commissioned both the EQP-1A tube equalizer and the LA-2A optical compressor described at length in earlier posts here.  Cam has told me that these have been used in the recording of the music for quite a few television commercials that you may have seen over the last year or so. But my favourite is a jingle that that Black Iris did recently for the Saatchi & Saatchi Agency for their Toyota Prius "Hum" ads.  Cam used both the Wombat Amps EQP-1A and the LA-2A for tracking the acoustic guitar and the vocals, and evidently the agency "continuously commended the 'warm' and 'natural' sound of the recording".  Cool!  

This 30 second spot came out awhile ago, back in September I think:

However, I just became aware of this newer 60 second spot, which is what prompted me to post this today:

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